1- Assist in the formulation of strategies to build a lasting digital connection with consumers.
2- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
3- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
4- Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
