Develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals
Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth
Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization
Conduct and present competitive analyses and market research
Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
Translate ideas to actionable items that deliver business results
Analyze, recommend and lead the implementation of improvement initiatives
Keep abreast with the latest trends and changes in UI/UX and digital marketing
Identify industry trends and insights
